Menulog is Australia’s largest app for online takeaway orders.
The Ideas Suite promoted a Menulog activation at the Melbourne Night Noodle Markets through a social influencer program. Influencers were required to tag and link back to menulog.com.au
The Ideas Suite sourced props for influencers on the day, and secured 15 foodies to attend the Melbourne event. We offered influencers vouchers to make their food orders at the markets on the day. A total of 15 placements was secured, to a combined audience of 1.3m people. The total engagement of this campaign was more than 2300.
