MEDIA PROMOTIONS
Build buzz and awareness around your product with cost-effective promotional giveaways
As part of our broad PR programs, we design media promotions that offer outstanding exposure without the traditional costs of advertising.
Our media promotions service provides brands with unique opportunities to connect with target audiences across popular radio stations and online consumer and business media sites.
Get in touch with us today to get started.
What We Offer
Free product giveaways on radio programs
We design and organise ‘organic’ product giveaways across popular FM radio stations – either live on air, on their social media platforms, or through their ‘street trucks’.
In consultation with you, our team develops a compelling product package with your brand messages, and we secure placement in high-reach outlets at no cost beyond the product giveaway itself. This approach ensures that your brand is featured multiple times across various channels, increasing exposure and engagement.
Product giveaways in print, online and digital media
We facilitate free product giveaways in online consumer media, select print publications and digital channels such as media newsletters to their subscribers.
Such opportunities include
- A giveaway to the media’s subscriber base, or a ‘new subscriber’ offer
- A promotion on the media’s social media platforms
- A competition giveaway in a print magazine.
Our goal is to secure editorial cut-through that positions your brand positively and reaches your target market.
Within each promotion, we work with the media to ensure your brand message comes through clearly in each radio broadcast and social media post.
CASE STUDIES
+hemp
For +hemp – Australia’s first hemp water – we designed and organised two no-cost radio promotions, securing mentions on KIIS FM Sydney and Hit105 FM Brisbane in exchange for bottles of hemp water. The campaigns included multiple mentions of their products, Instagram posts, and live promotional events, with tens of thousands of dollars in media exposure.
Hotels Combined
We leveraged Hotels Combined’s sponsorship of the Hobart Hurricanes cricket team to organise radio promotional giveaways and promotional mentions across KIIS FM and Triple M Hobart.
We organised small giveaways of shirts, bats and hotel accommodation.
The campaign delivered tens of thousands in media value, including significant exposure across social media and radio channels.
The campaign delivered tens of thousands in media value, including significant exposure across social media and radio channels.
RESULTS, EVERY TIME
12 YEARS’ EXPERIENCE IN MEDIA PROMOTIONS
We have more than a decade of experience in media promotions, helping brands to reach broad audiences cost effectively. With a proven track record of securing high-value, no-cost media placements, we can reach your target market with the right message.