Suburbs forecasted to spend the most on Click Frenzy, Black Friday & Cyber Monday online sales this year

Marking the beginning of the Christmas shopping season, Click Frenzy, Black Friday and Cyber Monday have cemented their place as Australia’s most anticipated sales events. Despite our ongoing cost-of-living challenges, last October’s Click Frenzy event recorded a 28 per cent YoY increase in sales on its first day,[1] while this year’s Black Friday and Cyber Monday sales are forecasted to attract a 5.5 per cent YoY increase in spending over the four days, to $6.7 billion.[2] Many retailers have been capitalising their popularity by launching the sales weeks before official launch dates.

But where are Australians planning to spend most during these sales? Based on its delivery data[3], CouriersPlease – Australia’s fastest-growing franchised courier service – is forecasting the suburbs and states poised to lead the nation’s spending during this year’s Click Frenzy (11-15 November), Black Friday (29 November), and Cyber Monday (2 December).

Delivering about 30 million parcels each year – largely for well-established retailers, including Myer, Big W and Kmart – CouriersPlease’s parcel volumes are a reliable barometer of Australian online shopping habits.

CEO Richard Thame says that parcel delivery volumes have steadily increased during this annual sales trifecta.

NSW will lead the nation for Click Frenzy and Black Friday spending this year

CouriersPlease forecasts that NSW shoppers will make up more than a third of online spending at the sales this year. Last year, NSW shoppers accounted for 37 per cent of parcel deliveries during this period. With nearly one third of Australians residing in NSW, the state also had a higher-than-average per capita delivery volume.

Victoria made up 29 per cent of parcel deliveries, also outperforming its population size, which represents a quarter of Australians. In third place is Queensland at 20 per cent, matching its share of the Australian population. South Australia accounted for just over seven per cent, while Western Australia received 5.74 per cent of all parcel deliveries. Tasmania and the Northern Territory scored less than one per cent each of national parcel volumes.

More than half of the top 10 shopping suburbs are expected to be in Victoria

CouriersPlease is expecting Victoria to once again dominate the top 10 suburb ranking this year. Its delivery volumes show that, last year, Victoria took out seven of the ‘top 10’ suburb rankings for parcel deliveries during Click Frenzy, Black Friday and Cyber Monday, highlighting the strong online shopping culture in Victoria

Capital city CBDs – Melbourne, Sydney and Adelaide – also made the top 10 list, reflecting consumer preferences to have parcels delivered to workplaces.

1. Pakenham (VIC)
2. Melbourne (VIC)
3. Berwick (VIC)
4. Sydney (NSW)
5. Sunbury (VIC)
6. Point Cook (VIC)
7. Adelaide (SA)
8. Werribee (VIC)
9. Clyde North (VIC)
10. Mt Barker (SA)

The top suburbs in each state forecasted to spend the most

CouriersPlease is forecasting that capital city CBDs, major regional centres, and fast-growing suburbs with plenty of residential development – will create demand for online spending – and diverse demographics will again dominate each State and Territory’s top five suburb ranking for this year’s events.

In NSW, Sydney topped the list for parcel deliveries during last year’s sales events, indicating the abundance of parcel deliveries to workplaces. The other top-spending suburbs included the well-heeled Mosman, with its high disposable incomes, and western suburbs such as Castle Hill, Glenmore Park and Blacktown, with their large and growing populations.

Victoria’s top five list includes Pakenham and Berwick in Melbourne’s growing southeastern corridor with its significant residential development that attracts families and young professionals. Suburbs like Sunbury and Point Cook also made the list, reflecting their expanding populations and strong connectivity.

Queensland’s top-performing suburbs include Caboolture and Morayfield, both north of Brisbane – but also suburbs in regional centres. The affluent suburbs of Buderim on the Sunshine Coast and Southport on the Gold Coast ranked highly.

In South Australia, Mount Barker, in the Adelaide Hills, was a top-shopping suburb. Western Australia’s top suburbs were concentrated in the outer suburbs of Perth, with Secret Harbour, Port Kennedy, and Baldivis leading the way.

• NSW: Sydney, Castle Hill, Glenmore Park, Mosman, and Blacktown
• Victoria: Pakenham, Melbourne, Berwick, Sunbury, and Point Cook
• Queensland: Caboolture, Morayfield, Buderim, Southport, and Narangba
• South Australia: Adelaide, Mount Barker, Morphett Vale, Aldinga Beach, and Paralowie
• Western Australia: Secret Harbour, Port Kennedy, Baldivis, Wellard, and Waikiki

More broadly, Richard describes a shift in how Australian shop online. He says: “It’s no longer just about convenience for consumers. They’re becoming more strategic, waiting for sales events to make larger purchases, particularly in the current economic climate.”

In anticipating of the increase in parcel deliveries, CouriersPlease has been expanding its logistics network to efficiently manage the higher volume.

Parcel delivery volumes for 2023 Click Frenzy, Black Friday & Cyber Monday
(20 October to 4 December 2023)

State & Territory breakdown

Top 10 suburbs in Australia

Top 5 suburbs in each State

ENDS

For further information or images, please contact:

Stephanie Jones | sjones@theideassuite.com.au 

About CouriersPlease