Global average for business travellers is 3.5 nights compared to Australia’s six nights Nights away by Australian business travellers increases by 5%. Australian business travellers officially spend almost double the global average of nights away on work trips as new...
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits for both parties. The partnership can be mutually beneficial. PR activities can enhance the positioning and image of the brand in market, while on the other hand,...
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was a traditionally one-way communication channel, PR has progressed to a multi-channel marketing promotions activity approach that captures ever-larger audiences. Even in...
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase in more diversified channels and highly effective digital tools. As the digital space has grown, PR has also evolved and can now more easily be incorporated into a...
By Gillian Morgan, Account Executive at The Ideas Suite Let’s be real. If you’re studying a communications degree, you would probably already have an idea of the competitiveness of securing a job after graduation. Many universities provide the opportunity for students...
