Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular magazines. These products would be shown in the upfront pages of magazines – with titles such as ‘Our top picks this month’ or ‘Best beauty buys’ – or across fashion...
How two young brothers bootstrapped Australia’s fastest-growing green energy start up, now on track to turn over $40M
Jonathan and David Green Using YouTube to launch their brand and acquire their first customers, Sydney entrepreneurs and brothers Jonathan and David Green have organically turned a small start-up into Australia’s fastest-growing green energy company in just four...
New study reveals 2 in 3 households considering rooftop solar after paying thousands more for energy this year
66% of households grappling with winter energy bill blowout 68% are willing to outlay $8000-10,000 on rooftop solar and battery systems to trim future bills A new study has found that 2 in 3 Australian households are willing to outlay $8000-10,000 on rooftop solar and...
Overwhelming support for Victorian energy efficiency laws to expand could see landlord costs increase Australia-wide
81% Australians support Victoria’s energy-efficient standards for rental properties Renters show the highest support, with 67% wanting them rolled out nationally Support for the reforms is especially strong among under-35s, at 91% Proposed changes to the minimum...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
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5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic...
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The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary...
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