Suburbs forecasted to spend the most on Click Frenzy, Black Friday & Cyber Monday online sales this year
Marking the beginning of the Christmas shopping season, Click Frenzy, Black Friday and Cyber Monday have cemented their place as Australia’s most anticipated sales events. Despite our ongoing cost-of-living challenges, last October’s Click Frenzy event recorded a 28...
Australians and New Zealanders lead the globe in domestic business travel
Australians and New Zealanders travel more for business than almost any other nation, with a global Flight Centre Travel Group (FCTG) survey across its flagship corporate businesses revealing that more than a third of businesses now send employees on at least one work...
Why Your PR Agency Needs Research Skills in its DNA
A hunch or data-driven insights: which would you trust? People trust data because it is objective, reliable if the sample size is large enough, quantifiable, verifiable, precise and less prone to personal bias. Should your brand lean into data? According to the...
Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the media. Whether you’re aiming for coverage on general news websites, consumer media, TV, radio or podcasts, each outlet has unique needs. A well-chosen spokesperson can convey the...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
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