For those seeking to work in public relations, not only are there varying roles within the industry, but there is the option to work ‘agency side’ or ‘client side’. The PR industry in Sydney is filled with long-term ‘agency people’, those that have always worked...
As a public relations agency, we’ve been working hard for more than a decade to deliver media coverage programs for our clients. During this time, our public relations programs have helped secure media coverage across every channel – from TV to radio, trade...
PR (public relations) and SEO (search engine optimisation) at one time could be considered completely alien to one another in terms of their specific goals and strategies. Now, in today’s digital landscape, the lines between digital PR and SEO begin to blur, with...
Let’s be real. If you’re studying a communications degree, you would probably already have an idea of the competitiveness of securing a job after graduation. Many universities provide the opportunity for students to take part in an internship alongside uni, whereas...
WorldFirst is an award-winning global leader in international money transfers. WorldFirst briefed The Ideas Suite to design and implement a social influencer campaign that would engage the local expat community. We developed the eponymous campaign name and hashtag...
