Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular magazines. These products would be shown in the upfront pages of magazines – with titles such as ‘Our top picks this month’ or ‘Best beauty buys’ – or across fashion...
How two young brothers bootstrapped Australia’s fastest-growing green energy start up, now on track to turn over $40M
Jonathan and David Green Using YouTube to launch their brand and acquire their first customers, Sydney entrepreneurs and brothers Jonathan and David Green have organically turned a small start-up into Australia’s fastest-growing green energy company in just four...
New study reveals 2 in 3 households considering rooftop solar after paying thousands more for energy this year
66% of households grappling with winter energy bill blowout 68% are willing to outlay $8000-10,000 on rooftop solar and battery systems to trim future bills A new study has found that 2 in 3 Australian households are willing to outlay $8000-10,000 on rooftop solar and...
Overwhelming support for Victorian energy efficiency laws to expand could see landlord costs increase Australia-wide
81% Australians support Victoria’s energy-efficient standards for rental properties Renters show the highest support, with 67% wanting them rolled out nationally Support for the reforms is especially strong among under-35s, at 91% Proposed changes to the minimum...The Post Grid
WorldFirst
WorldFirst is a global leader in international money transfers. Since 2004, more than 200,00 individuals and businesses have used WorldFirst...
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Money.com.au
Money.com.au is an independent online marketplace that provides intelligent insights and financial tools to empower Australian consumers. Money.com.au also offers financial products for...
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Aust Payroll Association
The Australian Payroll Association is Australia’s leading network in payroll training, consulting and advisory for employers. It offers end-to-end payroll process reviews...
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InstantScripts
InstantScripts simplifies your healthcare journey by providing convenient, fast, and secure online prescriptions and telehealth consultations across Australia...
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The Power of PR: Why It Makes Sense to Incorporate Public Relations In Your Marketing Mix
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase...
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WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of...
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MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree...
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WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster...
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