seo_theideassuite - The Ideas Suite

The Power of Thought Leadership in PR

by seo_theideassuite | Oct 31, 2024 | Blog, Client & Agency News

If yours is a service-based business – where customers come to you for advice, technical expertise, market knowledge or forecasts – thought leadership is one of the most effective tactics to achieving ‘earned’ (non-paid) media coverage or speaking...

Media promotions: the little-known PR tactic to maximise your product placement strategy in the media

by seo_theideassuite | Oct 30, 2024 | Blog, Client & Agency News

Years ago, brands would engage PR agencies to secure placement of their products across popular magazines. These products would be shown in the upfront pages of magazines – with titles such as ‘Our top picks this month’ or ‘Best beauty buys’ – or across fashion...

How two young brothers bootstrapped Australia’s fastest-growing green energy start up, now on track to turn over $40M

by seo_theideassuite | Oct 30, 2024 | Green

Jonathan and David Green Using YouTube to launch their brand and acquire their first customers, Sydney entrepreneurs and brothers Jonathan and David Green have organically turned a small start-up into Australia’s fastest-growing green energy company in just four...

New study reveals 2 in 3 households considering rooftop solar after paying thousands more for energy this year

by seo_theideassuite | Oct 24, 2024 | Green

66% of households grappling with winter energy bill blowout 68% are willing to outlay $8000-10,000 on rooftop solar and battery systems to trim future bills A new study has found that 2 in 3 Australian households are willing to outlay $8000-10,000 on rooftop solar and...

Overwhelming support for Victorian energy efficiency laws to expand could see landlord costs increase Australia-wide

by seo_theideassuite | Oct 24, 2024 | Green

81% Australians support Victoria’s energy-efficient standards for rental properties Renters show the highest support, with 67% wanting them rolled out nationally Support for the reforms is especially strong among under-35s, at 91% Proposed changes to the minimum...