HOW MUCH MEDIA COVERAGE SHOULD YOU EXPECT FROM YOUR PR BUDGET?
Most brands want their message to appear everywhere in the media when they commission a PR agency. The key to regular media coverage across a broad range of outlets is a targeted strategy that can translate into a schedule of newsworthy media angles. If you are after...
HOW TO GET THE MOST FROM YOUR PR AGENCY
You might be meeting with public relations agencies to source the one that’s right for your brand. It’s at this time – not after you’ve hired an agency – that you should understand how you can get the most out of them. While it’s important to look at the range of PR...
HOW TO CHOOSE THE RIGHT PR AGENCY FOR YOU
PR covers a broad range of communication skills and channels. As such, PR agencies have different specialties – from press office to crisis communications, from activations to social media. Understanding the type of Public relations your brand largely needs, and the...
INHOUSE OR AGENCY? WHAT TO CONSIDER WHEN YOU’RE APPLYING FOR A JOB IN PR
For those seeking to work in public relations, not only are there varying roles within the industry, but there is the option to work ‘agency side’ or ‘client side’. The PR industry in Sydney is filled with long-term ‘agency people’, those that have always worked...
HOW PR AND SEO HARMONISE WITH ONE ANOTHER
PR (public relations) and SEO (search engine optimisation) at one time could be considered completely alien to one another in terms of their specific goals and strategies. Now, in today’s digital landscape, the lines between digital PR and SEO begin to blur, with...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
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5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic...
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The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary...
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