When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand is invisible or, worse, getting too much negative attention? These are sure signs you need to add public relations (PR) to your marketing kit. PR is a cost-effective brand management...
5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic, and it is not unusual for journalists and editors to be spread thin across multiple mastheads and platforms. So how do you get their attention? There are five key elements to...
The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary data and real expertise. Just the notion of a fireside chat makes you want to nestle back into a comfy armchair, and quieten down to hear the crackling flames. You’re...
The 7 benefits of public relations agencies working with innovative brands
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits for both parties. The partnership can be mutually beneficial. PR activities can enhance the positioning and image of the brand in market, while on the other hand,...
Crafting narratives in a digital world: The evolution of Public Relations (PR)
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was a traditionally one-way communication channel, PR has progressed to a multi-channel marketing promotions activity approach that captures ever-larger audiences. Even in...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
Read More