WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster, more easily and to a larger audience than ever before. Increasing political views online are no longer just reflected through traditional media outlets, but...
PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is often an important marketing goal for brands. If a news outlet deems a brand’s story interesting or relevant to their audience, they will publish the story across their...
Media Angles that Help Grow BrandsS
A good public relations agency will work closely with a brand or organisation to ensure its PR strategy meets the company objectives . Two of the most common reasons brands go to a PR agency is to grow the brand, to ultimately help drive leads. When it comes to media...
Top 3 ways to secure great news coverage
Getting exposure in the media is a great way to lift your brand and build your company’s reputation. News stories and media placements in major news publications, TV and radio can position a business as an expert or thought-leader in its industry, promoting the...
PR AND STORYTELLING: USING A STORY TO BUILD YOUR BRAND
There are few things more compelling than a well-told story. Regardless of whether it is a favourite movie, riveting novel, thoughtfully-crafted Facebook post or stunning theatre production, a good story has the power to remove your sense of time and momentarily sweep...The Post Grid
Kanebridge
Kanebridge is one of the leading Australian property development and investment firms that offers project management, financing, wealth advisory, mortgage...
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Point Hacks
Point Hacks is your ultimate guide to maximising frequent flyer points, offering expert advice, tips, and strategies to help you...
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The 7 benefits of public relations agencies working with innovative brands
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits for both...
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Crafting narratives in a digital world: The evolution of Public Relations (PR)
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was...
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The Power of PR: Why It Makes Sense to Incorporate Public Relations In Your Marketing Mix
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase...
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WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of...
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