Crafting narratives in a digital world: The evolution of Public Relations (PR)
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was a traditionally one-way communication channel, PR has progressed to a multi-channel marketing promotions activity approach that captures ever-larger audiences. Even in...
The Power of PR: Why It Makes Sense to Incorporate Public Relations In Your Marketing Mix
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase in more diversified channels and highly effective digital tools. As the digital space has grown, PR has also evolved and can now more easily be incorporated into a...
WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of any business is increased profitability. One of the key factors to increased profitability and driving success is customer satisfaction. If customers are unhappy with the product or...
MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree to study at university, it helps to understand the part media relations plays in a public relations strategy. To help save time, money and confusion, we have explained...
WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster, more easily and to a larger audience than ever before. Increasing political views online are no longer just reflected through traditional media outlets, but...The Post Grid
Kanebridge
Kanebridge is one of the leading Australian property development and investment firms that offers project management, financing, wealth advisory, mortgage...
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Point Hacks
Point Hacks is your ultimate guide to maximising frequent flyer points, offering expert advice, tips, and strategies to help you...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
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5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic...
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The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary...
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