Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services...
HIGHLY TARGETED MEDIA LIST OR BROAD LIST?
A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your...
GUIDE TO GETTING STARTED ON THE SPEAKING CIRCUIT
If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that...
THE IDEAS SUITE LAUNCHES SOCIAL MEDIA
We quietly launched The Ideas Suite’s social media arm in mid-2016 with our Senior Account Manager, Alannah Green, appointed as the agency’s Social Media Manager. Prior to The Ideas Suite, Alannah managed the social media accounts for Cartoon Network Australia, New...
THE IDEAS SUITE REBRANDS
We are celebrating our 10th anniversary this year, and have undergone a brand refresh of our logo, a new website and new internal marketing collateral. Our logo has been completely overhauled to look more modern and a gold accent has been used to convey excellence and...The Post Grid
WorldFirst
WorldFirst is a global leader in international money transfers. Since 2004, more than 200,00 individuals and businesses have used WorldFirst...
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Money.com.au
Money.com.au is an independent online marketplace that provides intelligent insights and financial tools to empower Australian consumers. Money.com.au also offers financial products for...
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Aust Payroll Association
The Australian Payroll Association is Australia’s leading network in payroll training, consulting and advisory for employers. It offers end-to-end payroll process reviews...
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InstantScripts
InstantScripts simplifies your healthcare journey by providing convenient, fast, and secure online prescriptions and telehealth consultations across Australia...
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MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree...
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WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster...
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PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is often...
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Media Angles that Help Grow BrandsS
A good public relations agency will work closely with a brand or organisation to ensure...
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