PR AND STORYTELLING: USING A STORY TO BUILD YOUR BRAND
There are few things more compelling than a well-told story. Regardless of whether it is a favourite movie, riveting novel, thoughtfully-crafted Facebook post or stunning theatre production, a good story has the power to remove your sense of time and momentarily sweep...
BENEFITS OF INFLUENCERS FOR YOUR BRAND
The market of brand influencers has exploded and become so saturated in recent years that it’s important to sift through and differentiate between influencers who can benefit your brand and those who won’t help your brand in any way. There is an interesting...
Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services...
HIGHLY TARGETED MEDIA LIST OR BROAD LIST?
A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your...
GUIDE TO GETTING STARTED ON THE SPEAKING CIRCUIT
If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that...The Post Grid
WorldFirst
WorldFirst is a global leader in international money transfers. Since 2004, more than 200,00 individuals and businesses have used WorldFirst...
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Money.com.au
Money.com.au is an independent online marketplace that provides intelligent insights and financial tools to empower Australian consumers. Money.com.au also offers financial products for...
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Aust Payroll Association
The Australian Payroll Association is Australia’s leading network in payroll training, consulting and advisory for employers. It offers end-to-end payroll process reviews...
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InstantScripts
InstantScripts simplifies your healthcare journey by providing convenient, fast, and secure online prescriptions and telehealth consultations across Australia...
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The Power of PR: Why It Makes Sense to Incorporate Public Relations In Your Marketing Mix
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase...
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WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of...
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MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree...
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WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster...
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