Achieving positive editorial coverage with a strong brand message across major media outlets is often an important marketing goal for brands. If a news outlet deems a brand’s story interesting or relevant to their audience, they will publish the story across their...
A good public relations agency will work closely with a brand or organisation to ensure its PR strategy meets the company objectives . Two of the most common reasons brands go to a PR agency is to grow the brand, to ultimately help drive leads. When it comes to media...
Getting exposure in the media is a great way to lift your brand and build your company’s reputation. News stories and media placements in major news publications, TV and radio can position a business as an expert or thought-leader in its industry, promoting the...
There are few things more compelling than a well-told story. Regardless of whether it is a favourite movie, riveting novel, thoughtfully-crafted Facebook post or stunning theatre production, a good story has the power to remove your sense of time and momentarily sweep...
The market of brand influencers has exploded and become so saturated in recent years that it’s important to sift through and differentiate between influencers who can benefit your brand and those who won’t help your brand in any way. There is an interesting...
Bylined articles (or, even better, a regular column) in well-known target media sites are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services...
Money.com.au is an independent online marketplace that provides intelligent insights and financial tools to empower Australian consumers. Money.com.au also offers financial products for...
The Australian Payroll Association is Australia’s leading network in payroll training, consulting and advisory for employers. It offers end-to-end payroll process reviews...
InstantScripts simplifies your healthcare journey by providing convenient, fast, and secure online prescriptions and telehealth consultations across Australia...