A DAY IN THE LIFE: THE INTERN EDITION
Interning is by no means making and fetching coffees like the movies might suggest! Interning gives you the opportunity to gain experience on the tasks that a junior PR practitioner would do. Every agency will have different internship programs, but all have the same...
WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it gets a brand into communication channels with high-volume audiences, and it is often more powerful for a third-party (journalist) to write about a brand favourably than for a brand to...
WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does not go far enough. The truth is, we live in the Golden Age of Content. It’s a competitive marketplace because content is everywhere we turn, and a brand’s role is to forge a strong path through...
HOW MUCH MEDIA COVERAGE SHOULD YOU EXPECT FROM YOUR PR BUDGET?
Most brands want their message to appear everywhere in the media when they commission a PR agency. The key to regular media coverage across a broad range of outlets is a targeted strategy that can translate into a schedule of newsworthy media angles. If you are after...
HOW TO GET THE MOST FROM YOUR PR AGENCY
You might be meeting with public relations agencies to source the one that’s right for your brand. It’s at this time – not after you’ve hired an agency – that you should understand how you can get the most out of them. While it’s important to look at the range of PR...The Post Grid
Corporate Traveller
Corporate Traveller offers tailored business travel solutions for companies, focusing on technology, a global travel network, dedicated consultants, and exclusive...
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InsureandGo
InsureandGo is one of Australia’s leading travel insurance brand and at the time, owned by Mapfre Group, a large insurer...
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compare the market
Compare the Market is a comprehensive platform for comparing various products including insurance (car, home, health, travel, pet, and life)...
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Top 3 ways to secure great news coverage
Getting exposure in the media is a great way to lift your brand and build...
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PR AND STORYTELLING: USING A STORY TO BUILD YOUR BRAND
There are few things more compelling than a well-told story. Regardless of whether it is...
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BENEFITS OF INFLUENCERS FOR YOUR BRAND
The market of brand influencers has exploded and become so saturated in recent years that...
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Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an...
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