THE IDEAS SUITE REBRANDS
We are celebrating our 10th anniversary this year, and have undergone a brand refresh of our logo, a new website and new internal marketing collateral. Our logo has been completely overhauled to look more modern and a gold accent has been used to convey excellence and...
HOW PR CAN MEET YOUR SEO GOALS
The shifting media landscape means we’re looking at screens more and pages less. These days, major brands are more worried about SEO and online branding and reputation than they are about column inches, and that means the role of the PR agency is changing. Everyone’s...
A DAY IN THE LIFE: THE INTERN EDITION
Interning is by no means making and fetching coffees like the movies might suggest! Interning gives you the opportunity to gain experience on the tasks that a junior PR practitioner would do. Every agency will have different internship programs, but all have the same...
WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it gets a brand into communication channels with high-volume audiences, and it is often more powerful for a third-party (journalist) to write about a brand favourably than for a brand to...
WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does not go far enough. The truth is, we live in the Golden Age of Content. It’s a competitive marketplace because content is everywhere we turn, and a brand’s role is to forge a strong path through...The Post Grid
Corporate Traveller
Corporate Traveller offers tailored business travel solutions for companies, focusing on technology, a global travel network, dedicated consultants, and exclusive...
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InsureandGo
InsureandGo is one of Australia’s leading travel insurance brand and at the time, owned by Mapfre Group, a large insurer...
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compare the market
Compare the Market is a comprehensive platform for comparing various products including insurance (car, home, health, travel, pet, and life)...
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PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is often...
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Media Angles that Help Grow BrandsS
A good public relations agency will work closely with a brand or organisation to ensure...
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Top 3 ways to secure great news coverage
Getting exposure in the media is a great way to lift your brand and build...
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PR AND STORYTELLING: USING A STORY TO BUILD YOUR BRAND
There are few things more compelling than a well-told story. Regardless of whether it is...
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