WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does not go far enough. The truth is, we live in the Golden Age of Content. It’s a competitive marketplace because content is everywhere we turn, and a brand’s role is to forge a strong path through...
HOW MUCH MEDIA COVERAGE SHOULD YOU EXPECT FROM YOUR PR BUDGET?
Most brands want their message to appear everywhere in the media when they commission a PR agency. The key to regular media coverage across a broad range of outlets is a targeted strategy that can translate into a schedule of newsworthy media angles. If you are after...
HOW TO GET THE MOST FROM YOUR PR AGENCY
You might be meeting with public relations agencies to source the one that’s right for your brand. It’s at this time – not after you’ve hired an agency – that you should understand how you can get the most out of them. While it’s important to look at the range of PR...
HOW TO CHOOSE THE RIGHT PR AGENCY FOR YOU
PR covers a broad range of communication skills and channels. As such, PR agencies have different specialties – from press office to crisis communications, from activations to social media. Understanding the type of Public relations your brand largely needs, and the...
INHOUSE OR AGENCY? WHAT TO CONSIDER WHEN YOU’RE APPLYING FOR A JOB IN PR
For those seeking to work in public relations, not only are there varying roles within the industry, but there is the option to work ‘agency side’ or ‘client side’. The PR industry in Sydney is filled with long-term ‘agency people’, those that have always worked...The Post Grid
HotelsCombined
HotelsCombined is the world’s leading hotel price comparison platform, finding Australians the best price guaranteed by comparing all the top travel...
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Davie Group – The Oodie
The Davie Group is one of Australia’s largest and fastest-growing online retailers. Founded by entrepreneur David Fogarty, the company offers...
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The Post Grid
Top 3 ways to secure great news coverage
Getting exposure in the media is a great way to lift your brand and build...
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PR AND STORYTELLING: USING A STORY TO BUILD YOUR BRAND
There are few things more compelling than a well-told story. Regardless of whether it is...
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BENEFITS OF INFLUENCERS FOR YOUR BRAND
The market of brand influencers has exploded and become so saturated in recent years that...
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Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an...
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