Blog - The Ideas Suite

HOW TO CHOOSE THE RIGHT PR AGENCY FOR YOU

by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog

PR covers a broad range of communication skills and channels. As such, PR agencies have different specialties – from press office to crisis communications, from activations to social media. Understanding the type of Public relations your brand largely needs, and the...

INHOUSE OR AGENCY? WHAT TO CONSIDER WHEN YOU’RE APPLYING FOR A JOB IN PR

by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog

For those seeking to work in public relations, not only are there varying roles within the industry, but there is the option to work ‘agency side’ or ‘client side’. The PR industry in Sydney is filled with long-term ‘agency people’, those that have always worked...

FIVE TYPES OF STORIES THAT GIVE YOU THE BEST RETURN ON INVESTMENT

by seo_theideassuite | Dec 1, 2022 | Blog, Client & Agency News

As a public relations agency, we’ve been working hard for more than a decade to deliver media coverage programs for our clients. During this time, our public relations programs have helped secure media coverage across every channel – from TV to radio, trade...

HOW PR AND SEO HARMONISE WITH ONE ANOTHER

by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog, PR Insights

PR (public relations) and SEO (search engine optimisation) at one time could be considered completely alien to one another in terms of their specific goals and strategies. Now, in today’s digital landscape, the lines between digital PR and SEO begin to blur, with...

WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE

by seo_theideassuite | Dec 1, 2022 | Blog

Let’s be real. If you’re studying a communications degree, you would probably already have an idea of the competitiveness of securing a job after graduation. Many universities provide the opportunity for students to take part in an internship alongside uni, whereas...