How to capitalise on election coverage without playing politics
As we approach the next federal election, newsrooms will be very keen for content that articulates the issues your industry or sector is facing. However, a lot of brands are understandably nervous about entering the political fray – there is a legitimate concern that...
Why Your PR Agency Needs Research Skills in its DNA
A hunch or data-driven insights: which would you trust? People trust data because it is objective, reliable if the sample size is large enough, quantifiable, verifiable, precise and less prone to personal bias. Should your brand lean into data? According to the...
Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the media. Whether you’re aiming for coverage on general news websites, consumer media, TV, radio or podcasts, each outlet has unique needs. A well-chosen spokesperson can convey the...
Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is the holy grail of businesses and organisations keen to get their messages published without paying for an ad. With evidence that 45-75 per cent of media stories are influenced by, or sourced...
The Power of Thought Leadership in PR
If yours is a service-based business – where customers come to you for advice, technical expertise, market knowledge or forecasts – thought leadership is one of the most effective tactics to achieving ‘earned’ (non-paid) media coverage or speaking...The Post Grid
CouriersPlease
CouriersPlease is a leading parcel delivery service. It offers a network of POPStation (Pick/Post your Own Parcel) parcel lockers comprising...
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Ochre Health
Ochre Health is a network of 31 medical clinics that focuses on providing healthcare in urban, regional and remote communities...
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Benefits of having an always on press office
Discover how an always-on press office can boost your brand’s visibility, credibility, and media presence...
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How to capitalise on election coverage without playing politics
Learn how businesses can leverage election media coverage by focusing on policy issues without getting...
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Why Your PR Agency Needs Research Skills in its DNA
A hunch or data-driven insights: which would you trust? People trust data because it is...
Read More
Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the...
Read More