Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the media. Whether you’re aiming for coverage on general news websites, consumer media, TV, radio or podcasts, each outlet has unique needs. A well-chosen spokesperson can convey the...
Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is the holy grail of businesses and organisations keen to get their messages published without paying for an ad. With evidence that 45-75 per cent of media stories are influenced by, or sourced...
The Power of Thought Leadership in PR
If yours is a service-based business – where customers come to you for advice, technical expertise, market knowledge or forecasts – thought leadership is one of the most effective tactics to achieving ‘earned’ (non-paid) media coverage or speaking...
Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular magazines. These products would be shown in the upfront pages of magazines – with titles such as ‘Our top picks this month’ or ‘Best beauty buys’ – or across fashion...
When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This checklist will help you decide if it’s time to switch. Have you recently felt your current public relations agency isn’t the right fit for your brand anymore? This guide will help you assess...The Post Grid
CouriersPlease
CouriersPlease is a leading parcel delivery service. It offers a network of POPStation (Pick/Post your Own Parcel) parcel lockers comprising...
Read More
Ochre Health
Ochre Health is a network of 31 medical clinics that focuses on providing healthcare in urban, regional and remote communities...
Read MoreThe Post Grid
Why Your PR Agency Needs Research Skills in its DNA
A hunch or data-driven insights: which would you trust? People trust data because it is...
Read More
Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the...
Read More
Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is...
Read More
The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical...
Read More