The Power of Thought Leadership in PR
If yours is a service-based business – where customers come to you for advice, technical expertise, market knowledge or forecasts – thought leadership is one of the most effective tactics to achieving ‘earned’ (non-paid) media coverage or speaking...
Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular magazines. These products would be shown in the upfront pages of magazines – with titles such as ‘Our top picks this month’ or ‘Best beauty buys’ – or across fashion...
When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This checklist will help you decide if it’s time to switch. Have you recently felt your current public relations agency isn’t the right fit for your brand anymore? This guide will help you assess...
Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are quick to spot grammatical errors. Here’s why we think it’s important to get your grammar top notch when writing in professional and business contexts to: boost your...
When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand is invisible or, worse, getting too much negative attention? These are sure signs you need to add public relations (PR) to your marketing kit. PR is a cost-effective brand management...The Post Grid
CouriersPlease
CouriersPlease is a leading parcel delivery service. It offers a network of POPStation (Pick/Post your Own Parcel) parcel lockers comprising...
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Ochre Health
Ochre Health is a network of 31 medical clinics that focuses on providing healthcare in urban, regional and remote communities...
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Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is...
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The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical...
Read More
Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
Read More
When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
Read More