When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand is invisible or, worse, getting too much negative attention? These are sure signs you need to add public relations (PR) to your marketing kit. PR is a cost-effective brand management...
5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic, and it is not unusual for journalists and editors to be spread thin across multiple mastheads and platforms. So how do you get their attention? There are five key elements to...
The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary data and real expertise. Just the notion of a fireside chat makes you want to nestle back into a comfy armchair, and quieten down to hear the crackling flames. You’re...
WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
By Gillian Morgan, Account Executive at The Ideas Suite Let’s be real. If you’re studying a communications degree, you would probably already have an idea of the competitiveness of securing a job after graduation. Many universities provide the opportunity for students...
WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of any business is increased profitability. One of the key factors to increased profitability and driving success is customer satisfaction. If customers are unhappy with the product or...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
Read More