WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster, more easily and to a larger audience than ever before. Increasing political views online are no longer just reflected through traditional media outlets, but...
PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is often an important marketing goal for brands. If a news outlet deems a brand’s story interesting or relevant to their audience, they will publish the story across their...
GUIDE TO GETTING STARTED ON THE SPEAKING CIRCUIT
If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that...
THE IDEAS SUITE LAUNCHES SOCIAL MEDIA
We quietly launched The Ideas Suite’s social media arm in mid-2016 with our Senior Account Manager, Alannah Green, appointed as the agency’s Social Media Manager. Prior to The Ideas Suite, Alannah managed the social media accounts for Cartoon Network Australia, New...
THE IDEAS SUITE REBRANDS
We are celebrating our 10th anniversary this year, and have undergone a brand refresh of our logo, a new website and new internal marketing collateral. Our logo has been completely overhauled to look more modern and a gold accent has been used to convey excellence and...The Post Grid
Kanebridge
Kanebridge is one of the leading Australian property development and investment firms that offers project management, financing, wealth advisory, mortgage...
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Point Hacks
Point Hacks is your ultimate guide to maximising frequent flyer points, offering expert advice, tips, and strategies to help you...
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5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic...
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The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary...
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The 7 benefits of public relations agencies working with innovative brands
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits for both...
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Crafting narratives in a digital world: The evolution of Public Relations (PR)
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was...
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