WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of any business is increased profitability. One of the key factors to increased profitability and driving success is customer satisfaction. If customers are unhappy with the product or...
MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree to study at university, it helps to understand the part media relations plays in a public relations strategy. To help save time, money and confusion, we have explained...
WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster, more easily and to a larger audience than ever before. Increasing political views online are no longer just reflected through traditional media outlets, but...
PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is often an important marketing goal for brands. If a news outlet deems a brand’s story interesting or relevant to their audience, they will publish the story across their...
GUIDE TO GETTING STARTED ON THE SPEAKING CIRCUIT
If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that...The Post Grid
Kanebridge
Kanebridge is one of the leading Australian property development and investment firms that offers project management, financing, wealth advisory, mortgage...
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Point Hacks
Point Hacks is your ultimate guide to maximising frequent flyer points, offering expert advice, tips, and strategies to help you...
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Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
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When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand...
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5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic...
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The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary...
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