Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services...
HIGHLY TARGETED MEDIA LIST OR BROAD LIST?
A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your...
HOW PR CAN MEET YOUR SEO GOALS
The shifting media landscape means we’re looking at screens more and pages less. These days, major brands are more worried about SEO and online branding and reputation than they are about column inches, and that means the role of the PR agency is changing. Everyone’s...
A DAY IN THE LIFE: THE INTERN EDITION
Interning is by no means making and fetching coffees like the movies might suggest! Interning gives you the opportunity to gain experience on the tasks that a junior PR practitioner would do. Every agency will have different internship programs, but all have the same...
HOW PR AND SEO HARMONISE WITH ONE ANOTHER
PR (public relations) and SEO (search engine optimisation) at one time could be considered completely alien to one another in terms of their specific goals and strategies. Now, in today’s digital landscape, the lines between digital PR and SEO begin to blur, with...The Post Grid
CouriersPlease
CouriersPlease is a leading parcel delivery service. It offers a network of POPStation (Pick/Post your Own Parcel) parcel lockers comprising...
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Ochre Health
Ochre Health is a network of 31 medical clinics that focuses on providing healthcare in urban, regional and remote communities...
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Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is...
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The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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