InsureandGo is one of Australia’s leading travel insurance brand and at the time, owned by Mapfre Group, a large insurer with Headquarters in Spain.
InsureandGo Australia chose The Ideas Suite to generate a strong PR program in Australia that would boost brand awareness and maximise major media coverage.
During the 2020 Australian open, The Ideas Suite was tasked with promoting InsureandGo’s ‘Go There’ campaign with Rafael Nadal, through a series of one-on-one top-tier media interviews with Nadal in one day in Melbourne.
The Ideas Suite secured 15 media stories and 33 media placements in January on the back of Nadal’s media interviews – which included Sunrise, Today, 7 News, Nine Now, The Australian, Australian Financial Review and the Herald Sun. The media placements reached a (repeat) audience of more than 24.4 million with a PR value of more than $1.8 million.
