Point Hacks is an independent platform that brings together one of Australia’s biggest active communities of airline rewards enthusiasts, attracting 300,000 unique visitors a month.
The Ideas Suite was briefed to boost Point Hacks’ profile through the media, and position the brand as the go-to frequent flyer platform for Australians seeking the best tips and latest updates on frequent flyer programs and point maximisation.
In the first 6 months of PR, The Ideas Suite secured 183 media placements for Point Hacks, including seven appearances on morning TV – such as Today and Weekend Sunrise – and major news sites such as News.com.au and Daily Mail. The coverage reached a (repeat) audience of 238 million, with $3.8 million in PR value.
