RedBalloon is Australia’s most recognised online booking and gifting service for experiences.
The Ideas Suite provided an always on press office function to meet a specific brief for RedBalloon.
Over eight months, The Ideas Suite secured 130 media placements across print, TV, radio and online outlets, reaching a (repeat) audience 28.3 million. Highlight coverage includes: Ch 9 and ABC TV, Qantas Inflight Radio, The Australian Women’s Weekly; regular monthly coverage in national and state metropolitan newspapers; and product placement in consumer lifestyle media.
